My Site

(a bit of a miracle really)

Although completely off the track considering that this is a hamburger recipes site, this information could be particularly valuable to someone who might want to build a web site that works and, like me, has no experience in this field.

About twenty years ago I designed and started development on quite a unique handmade hamburger patty press. As this project progressed I was faced with a marketing dilemma. I knew that my product would only be valuable to a small interest group and I didn’t know how to reach them without spending a fortune on advertising.

It was my love of making hamburgers that led to the development of the patty press in the first place, and I got to thinking that if I could build a web site crammed with rich content valuable to hamburger lovers I could reach my target group. People who look for hamburger recipes intend making hamburgers — and these are the people who might be interested in my product.

Another spin-off would be that I would be given a chance to build integrity. If visitors found my recipes and advice honest and valuable they might be more trusting of my product.

The content for a site wasn’t the problem, but how to build it and how to get the site ranked on the search engines so it could be found definitely was a very big problem. I had absolutely no experience with a computer other than surfing the internet and email. I wanted to build the site myself largely because I did not want to be dependent on someone else every time I wanted to change something or add new content.

Bottom line is I had to learn how to build a site that would work — a scary task for someone with my background.

I got stuck in and built the original site all on my own. I was very proud of that achievement and the site went on to rank number one on Google for the search term “hamburger recipes” for several years.

After a long absence the site is now back, rebuilt from scratch using modern technology and fully mobile responsive. I hope you enjoy it and find it as useful as ever.

Brian